Email & retention that sells, for DTC brands

I don't just advise it, I run it

My own brand is
the case study

I own and run my own DTC brand, real product, real customers, real repeat revenue. I keep it unnamed on purpose: it's a live brand in a competitive space, and I guard it the same way I'll guard yours. So the proof here isn't my logo, it's the numbers below, and the free retention teardown I'll run on your store before you pay a cent.

92.85%

// of a day's sales from returning customers

0

// ad spend behind the sales day below

23.4%

// of store revenue from email & flows

One day of store sales driven entirely by email, with no ad spend

Repeat customers placing 10 to 23 orders each

What I do

One thing, done right.
The rest, on request.

Email & retention is the flagship, the revenue you've already earned but aren't collecting. Ad creative is there to fill the top of the funnel those emails cash in.

Email & retention that sells

FLAGSHIP

Email flows: welcome, abandoned cart, browse abandon, post-purchase, winback
Campaign calendar + segmentation
Copy & design that sound like your brand, never a template
Popups & list growth to feed the flows

Deliverability & list health
A/B testing subject lines, offers, timing
Reading what matters: revenue per recipient, flow revenue, repeat rate
Turning one-time buyers into repeat revenue

Also available

Static ad creative

Scroll-stopping static & image ads for paid social, the top-of-funnel creative that brings in the customers your emails then turn into repeat buyers. Same seller's brain, applied to the first click.

Get in touch →

How I work

From leak to repeat revenue

01

Find the leak

Where are you losing repeat buyers right now?

02

Build the flows

The emails that earn on autopilot.

03

Write to sell

Your brand voice, built to convert, not to fill space.

04

Launch clean

Deliverable, segmented, set up right.

05

Scale what wins

Test subjects, offers, timing. Double down on winners.

Before you book

Straight answers

How is this different from a normal email freelancer?+

Most email people think like copywriters. I think like a seller, I run my own store on my own money every day. So my flows are built around what actually makes people buy again, not just pretty newsletters.

If you sell well yourself, why work on other brands?+

Because the skill is worth more than one store. I built it running my own brand on my own money, but a single brand only needs so many ads. I'd rather spend my days doing the part I'm best at, for a handful of brands that actually need it, than keep it to myself. My store is the proof; your growth is the point.

Do you just set up the flows, or manage them?+

Both. I build the flows and the campaign calendar, then keep testing, subject lines, offers, timing, segments, and report what it's actually adding to revenue. Setup is the start; the money is in the optimising.

How much does it cost?+

Project or monthly retainer, priced to the scope. There's no scoping fee, we only talk numbers once the free teardown has shown you I can actually help.

What do you need from me to start?+

A bit of context on your customer and a look at your store, that's enough for the teardown. To build, I'll need access to your email platform (or we set one up) and your brand assets.

What's the catch with the free teardown?+

None. It's the best demo of how I work. If it's useful and you want more, we talk. If not, you keep the findings, no call required to get it.

Start here, free

Free retention teardown

I'll go through your store like a customer, sign up, add to cart, walk away, and show you exactly which money-making emails are missing, plus the 3 flows I'd build first. Written up for you, no call required to start.

Why free? Because it's the best demo of how I think. If it's useful, we talk.

I'll send you:

What's leaking revenue right now
The 3 flows I'd build first
Why each one matters
Roughly what it's costing you

Get my free teardown →

My own brand isthe case study

One thing, done right.The rest, on request.